The Challenge: The Children’s Medical Center of Dayton was seeking a high color, interactive promotional piece that would incorporate a label or magnet that could be used on multiple surfaces yet remove cleanly from different surfaces. Label stock needed to be durable and hold up to household and office cleaning.
Source Solution: Four page newsletter with a specialty label that could be affixed to sheet, removed from the newsletter and applied to multiple surfaces in the home and office.
The unique adhesive characteristics of the label stock meet all client requirements and adhered to more surfaces than a traditional magnet plus provided a light weight solution that reduced mailing costs
This construction combined with 4 Color process offset printing gave the Children’s Medical center the look and the function that they were seeking.
Source Specifications:
- 70# Matte Text 30% recycled,
- UV Ink
- Gloss Polyprop label with Repositionable adhesive
