“The Source” for winning solutions

St. John Health

Postcard with Integrated Specialty Label
(Pseudo Magnet)

The Challenge:  St. John Health wanted to create a series of seasonal direct mail pieces that would be memorable, stand out among the competition and reinforce the clients branding while providing a longer shelf life than a standard postcard.

Source Solution:  Postcard was designed with an integrated decal with a special label adhesive that when removed from the postcard could be applied to multiple surfaces in the home as a convenient reminder.

The unique adhesive characteristics of the label stock met all client requirements and adhered to more surfaces than a traditional magnet plus provided a light weight solution that reduced mailing costs

This construction combined with 4 color process offset printing gave St. John Health the performance and branding elements that were required.